Categories


Authors

WATCH WATCH: RETURN OF AN ICON

WATCH WATCH: RETURN OF AN ICON

In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and
Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the
time in the most functional way possible and embodied all their design principles.
1991 then saw the release of the AW 50 which took the idea of ‘less but better’ one step
further with the removal of numbers and the minute track, as well as simplifying the bezel.
A date function was also introduced, indicated by a red chevron which would become an
iconic feature of Braun watches for decades to come.
As a celebration of the timeless appeal and iconic status of these watches, both are to be
relaunched, with every detail an exact match of when originally launched.

2017 is a historic year. After years of absence, Braun has commissioned Dietrich Lubs to
design an evolution of these 2 icons, to create a watch which utilizes the advancements in
material and manufacturing techniques to produce a watch for the contemporary watch
market.

AW10

• Swiss 3 hand movement
• Made in Germany
• 3 ATM water resistant
• Matt stainless steel case with bezel
• Snap case back
• Scratch resistant mineral glass
• Genuine leather strap
• 33.3mm x D7.2mm

AW50

• Swiss date movement
• Made in Germany
• 3 ATM water resistant
• Matt stainless steel case
• Monochromatic bezel
• Snap case back
• Scratch resistant mineral glass
• Genuine leather strap
• 33.3mm x D6.7mm

MORE FROM THE BRAND

http://www.braun-clocks.com/

ART: Street artist Bambi unveils Princess Diana Tribute - Be As Naughty As You Want

ART: Street artist Bambi unveils Princess Diana Tribute - Be As Naughty As You Want

EXHIBITION: The House of Dior Seventy Years of Haute Couture

EXHIBITION: The House of Dior Seventy Years of Haute Couture